Elementary Use of Watson
Is a Digital Personal Assistant Better Than an Online Search Box? The North Face and IBM are Betting that Watson can Oouperform SIRI (and Amazon) at e-Commerce.
Clothing brand The North Face is taking an unusual approach to boosting their e-commerce sales: They built a digital personal shopper fueled by IBM’s Watson platform. The North Face’s new app, currently designed as an internal proof-of-concept tool, lets hypothetical customers find particular articles of clothing by asking Watson questions about their shopping needs and travel plans. It’s one of the first attempts to use Watson for retail purposes, part of a concerted effort by IBM to seed America’s malls, hospitals, and corporate offices with Watson-licensed software.